What’s SmartDigital ?
SmartDigital is a company founded in 2015 by experts in the pharmaceutical industry, digital marketing and technology. Its main goal is to support laboratories in the transformation of their commercial networks with two new channels sales:
“e-PHARMA Sales Representative” and “e-MEDICAL Sales Representative”
- Covers 100% of the pharmaceutical market.
- Automates marketing and sales operations.
- Increase the conversion rate by 50%.
- Automates the management of the clients.
- Is integrated with the rest of the laboratories tools.
SmartDigital is the new and effective way of interacting with you clients.
TARGET CLIENT LIFE CYCLE
"Cover 100% of the pharmaceutical market"We know the costs of recruiting new clients; with our tools, we can reach pharmacies which no one else can reach. Investing on recruitment for laboratories will be more efficient.
- Laboratory promotion.
- Target audience segmentation.
- Product communication.
- Links to recruitment landing.
- SEO/SEM and Social Media.
"Personalized management on each client"We know who each client is, if is on-line, if he/she has read an email, if he/she has clicked on an offer, and with all of this information we could address sales, generating personalized workflows in order to take care of every client depending on his/her status. In this way we save money and capitalize each client.
- Automated operation depending on each client’s status.
- Seasonal campaigns advanced.
- Monitoring and channel coordination processes.
"Hot lead – The conversion sales rate increases."We have all client’s attention, a contact multi-channel is available: Click to call, Video-attention, assisted navigation…. In this way we know when the client is interested on reaching us for the sale closing.
- Direct o transfer orders management.
- Escalado al laboratorio de incidencias.
- Effective sales and reporting
"Performance maximizing and reuse"We could carry out nurturing automatic actions, either in positive closing sales (cross selling) and for the indecisive reclassified clients in order to be impacted. In this way, we capitalize the investment in recruitment and raise sales.
- Cross Selling.
- Clients reclassifying.
e-PHARMA Sales Representative
- We raise sales from the first month.
- We reach more pharmacies using digital resources.
- Compatible with the current sales network, or able to operate as a single network.
- A more personalized service for the pharmacists.
- With multiple communication channels (video, chat, phone, e-mail and sms).
This service is addressed to EFG laboratories, OTC and mature products.
Get in touch
e-MEDICAL Sales Representative
- About 80% of the doctors agree to being digitally visited.
- Compatible with the current scientific sales network.
- Our teams are experts on health sciences.
- Arrange an appointment with the doctor and schedule the agenda.
- Document sharing and training for the doctor through our video and Co-browsing platform.
This service is addressed to laboratories which have brand medicaments with current licensed patents or to those waiting to provide training sessions on each product to the graduates.
MARGA CARRILLO – PHARMACIST – PHARMACY MANAGER“I could manage my schedule in a different way using digital resources”
Although we generally make an appointment to meet the representatives, it´s difficult to pay attention to them when the counter is crowded. I always end up saying “leave me your phone number and I´ll call you later.”
ANA BELTRÁN - AESTHETIC DOCTOR – INSTITUTOZENTRO“There are laboratories in which I am interested but they don’t come to visit me”
Using digital resources, I could access laboratories which would not otherwise come to my medical consultation. I might also spend more time on checking technical information, on my professional training and solving doubts. I could perform these actions without interrupting patients and managing my own schedule.
MARCOS CORTECERO - DIGITAL PHARMACEUTICAL SALES REPRESENTATIVE“I could work efficiently working and being in contact with doctors nobody could reach"
I´ve been pharmaceutical sales representative for more than 25 years. When I found out the tools that SmartDigital offers, I was impressed and I discovered a better and easier way to carry out my job. SmartDigital increases the sale based on the scientific quality of the visit.
1 e-PHARMA SALES REPRESENTATIVE = 3 TRADITIONAL SALES REPRESENTATIVES
Only one e-PHARMA Sales Representative could impact 500 pharmacies per month, 3 traditional sales representatives were traditionally needed in order to fulfil the same job.
To quickly raise the revenues of the pharmaceutical laboratories boosting the transformation of their commercial networks and generating intelligence from the sale.
1 DIGITAL MEDICAL VISIT = 5 TRADICIONAL MEDICAL VISITS
The quality of the scientific digital impact is bigger, as the average duration for the visit is 20 min compared to the time 4 minutes spent by the doctor on the Digital Pharmaceutical Sales Representative visitation when explaining all the medications they represent.